51°30’35”N 0°7’5”W
51°30’35”N 0°7’5”W
Design for the local and the locale. Be open-minded ethnographers and open-source curators. Involve the people you serve. Stand in their shoes. Become their stories; then tell them – beautifully, with care. It’s how we know we are making the right decisions at the right time.
Have a higher purpose and know that that purpose is one and the same as being commercially astute. This is our north star. It guides investment, investigation, planning, design, build, activation, and management.
Whatever the project, design in the name of experience. Storyboard on the basis of our findings, illustrating how we go from attraction to involvement to belonging. This way lies the making of places full of purpose and possessed of their own identities.
Involve all stakeholders in the strategy, design, and activation of the project. Programme the various – temporal, physical, virtual – touchpoints through the lens of evolving types of use. Be a responsible experience masterplanner.
Champion diversity and silo-busting at every level. Think ‘identity’, ‘tech’, and ‘culture’ – as well as ‘place’. Create diverse transdisciplinary design teams that reflect and understand the stakeholders they serve.
Make plans for beginning immediately. Let your immediate doing inform infrastructure and architecture as much as it does a project’s programmatic components. In starting now, we continually field-test for the medium and the long-term.
“Often in my career I have met
organisations who tell me how great
they are, but rarely have I worked
with one this great.”
