We are a team dedicated to creating the places people want to be a part of – immediately and for the long term.

Adam Scott is the Executive Creative Director and Founder of FreeState. An architect and designer, he’s won a number of Cannes Gold Lions and drives our creative approach to masterplanning experiences. Adam is in his element designing experiences for global brands or multinational developers.

He’s an evangelist for the cause and travels the world meeting with key decision makers and giving talks on the future of experience design. A lifelong advocate of the truly transformational experience, his abiding passions are the experiential wonders of the English landscape garden, the Shaman, and the Las Vegas casino.

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Su is FreeState’s Managing Director. With over 25 years experience at some of the leading corporate, government, healthcare and learning environments across the world, Su is passionate about helping people imagine new possibilities. Day-to-day, Su uses her experience in strategy, change management and design to help solve complex business problems, and sets the tone for our culture and collaborative approach to work.

Su is in her element when travelling, whether it’s exploring New York through the subways, getting lost in Venice, catching up with old friends in Singapore or searching for Sturt’s desert pea in the outback (which she still hasn’t found).

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A consummate storyteller and something of a polymath, Mark’s role as Head of Business Development sees him continually looking for opportunities to build the business meaningfully, to widen and deepen our client base, grow our innovatory capabilities, and carry the torch for experience-led thinking and doing across the globe.

Extraordinarlity experienced, Mark’s long career consulting, directing strategy, developing business, designing, broadcasting, writing and producing for a range of clients, including the likes of the BBC, Pixel Artworks, and Russia’s State Tretyakov Gallery adds enormously to the team, his knowledge and skills an absolute boon.

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Man of many arrows, writer, journalist and copywriter, Dave brings more than 20 years of experience in copywriting, brand and marketing to create compelling narratives for clients.

Covering everything from naming and strapline projects to blogging to white papers and yearly reports, Dave is in his element working closely with key decision makers and thinkers to co-create a compelling narratives for projects.

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Eloise is an Experience Designer + Strategist at FreeState. Trained as an Interior Architect, she’s a master at combining analytical problem solving and human-centred thinking in experience design. Bringing a city’s worth of energy and passion to every client and project, Eloise is all about understanding people – how and why we engage with environments. Ensuring our outcomes are always meaningful, and always relevant.

Outside of this, Eloise loves all things chatty and sporty – be that run club, a hit of tennis or training for the next triathlon with her friends. She might even invite you over to Nonna’s house for a big bowl of homemade pasta.

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