51°30’35”N 0°7’5”W


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19: Penny Cameron, Stanhope PLC

Penny Cameron with Adam Scott
6:15:50 10 March 2022
51°31’0”N 0°7’41”W



Today on The FreeThinking Podcast we have Penny Cameron – Development Director at Stanhope plc – and a key player in the Visioning, Designing and Activating of their far-reaching White City Campus in West London.


White City Place is a new frontier in development that took a people-first approach, amplifying what already existed. Penny talks with us about creating a village – blending the established global brands with the emerging voices – and how “you can see yourself living in it” has both literal and figurative importance. She proves that bringing life to a space requires more than just building apartments; you must design with time and ensure relevance, building something that lasts.


Don’t miss Penny Cameron on Episode 19 of the FreeThinking podcast and subscribe wherever you get your podcasts!



Adam Scott, Founder, FreeState
Penny Cameron, Stanhope PLC


Image credit: Stanhope PLC





IWD2022 x FreeState



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