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For over 20 years, FreeState has worked with brand builders, city-makers, and place activators to inform their direction, projects, and culture.

Championing an ‘integrated thinking’ and ‘experience-led’ approach to effecting change, we work to improve the quality and strength of the relationships between a given organisation’s people, departments, and sectors.

We do this in three interrelated areas of work: we provide strategic advice, help design and execute pilot projects, and offer experience masterplanning training.

In doing so, we work with our clients to identify, create, and implement the types of experiences that bring their organisations together and so enable long term productive relationships – be that with their customers, employees, partners, or the communities they serve.

THREE AREAS OF WORK

STRATEGIC ADVISORY

Acting as strategic advisors, we work with clients before, during and after the traditional design process to understand the physical and human experiences within an organisation.

PILOT PROJECTS

Working with our clients, we initiate – set up, activate, evaluate, and improve – pilot projects that respond to the changes and challenges highlighted in the client’s experience masterplan.

TRAINING COURSES

Our on- and offline Training Courses help our clients understand and know how they can improve the experiences of their employees, customers, partners and wider community.