A big step forward
7:39:58 3 July 2021
With 37 million people passing through its gates each year – and rising to 60 million in the next twenty years – Melbourne Airport has set about readying itself for becoming Australia’s largest and most prestigious airport.
However, while recognised as pragmatic and functional, it had a reputation for being neither unique nor memorable. We were asked to help turn Melbourne Airport into the most extraordinary of traveller experiences, an airport Melbourne and Australia could be proud of, and one that would happily compete on the global stage with the likes of Singapore Changi, Tokyo’s Haneda, or Munich airports.
We were asked to help transform
the airport into a place that offered
a truly extraordinary experience for
travellers from around the world.
“Often in my career I have met
organisations who tell me how great
they are, but rarely have I worked
with one this great.”
Melbourne Airport CEO